The Wildlife Management Institute (WMI) recently conducted a study that developed a quantitative approach for evaluating the effectiveness of Recruitment, Retention, and Reactivation (R3) programs and events, with the goal of helping state fish and wildlife agencies improve the way they recruit, retain, and reactivate hunters and anglers. This study was funded by the United States Fish and Wildlife Service Wildlife and Sportfish Restoration (USFWS-WSFR) Program with Multi-State Conservation Grant funds administered by the Association of Fish and Wildlife Agencies (AFWA). The project was a collaborative effort between WMI, Chase & Chase Consulting, and eight test states.