White-nose syndrome (WNS) is a disease affecting hibernating bats in at least 29 states and 5 Canadian provinces. Despite extensive press coverage of the disease and devastation to bats caused by WNS, bats are still widely perceived by the public to be dangerous. To help change the negative perceptions and shed light on the benefits bats provide to ecosystem health, the Save Lucy Campaign was developed to provide information and educational resources targeted at youth.