In 1800, roughly 95% of the citizens in the U.S. lived in rural America. Just over 200 years later, in 2020 that percentage declined by 75% to just 1 in 5 U.S. citizens living in rural locations with the balance, 80%, living in cities. At face value, that seems like it may actually help conservation and wildlife management by virtue of concentrating the impacts of significant population growth to fewer larger areas instead of incurring widespread impacts of development and the associated infrastructure. However, behind the scenes of America’s significant population growth and subsequent growing urbanization is a significant challenge for conservation, a population increasingly disconnected from the natural world.