The 2017 Fish and Wildlife Business Summit was held April 3-4 in Kennesaw, Georgia with Yamaha Motor Corporation?Marine Division serving as the host. This annual gathering of state, federal, industry, and NGO leaders is in its 11th year and continues to focus on improving relationships among the partners linked by the conservation funding generated by excise taxes on fishing, hunting, and shooting equipment and motorboat fuel. The topic of this year?s Summit was industry participation and collaboration in the recruitment, retention, and reactivation (R3) of anglers, boaters, hunters, and shooters.