Sustaining and growing public support for wildlife conservation and management is a high priority on state and national wildlife conservation agendas. Without public support, little meaningful conservation is likely to occur; with it, much is possible. Over the past decade, North American conferences have hosted sessions that explored incentives and challenges for agency transformation. Speakers have discussed ways to communicate relevancy of wildlife conservation, examined societal trends that change what ?relevance? means, demonstrated ways agencies have addressed their public trust responsibilities, and even proposed principles for governing wildlife conservation administration. The relevancy-improvement theme will be developed further in a special session at the 82nd North American Wildlife and Natural Resources Conference titled Making Relevance a Reality. This is one of four concurrent Special Sessions planned for Wednesday, March 8, 2017 from 10 a.m. to noon at the Davenport Grand Hotel, Spokane, WA.