By now, most of us have seen the viral photograph of the Olympic air pistol shooter representing Turkey, Yusuf Dikec, in his t-shirt and jeans with an unusually casual presence, his offhand nonchalantly tucked into his hip pocket. His demeanor and attire were so “normal” looking, it caught the world by surprise and the photo went viral. Clearly, the expectations we have of competitive performers at the Olympic level conjures imagery of far more specialization. By comparison, other air pistol shooters, including his teammate, were adorned with various head gear, eye wear, ear protection, special clothing, and a myriad of technical accoutrements. The silver medal winning shooter from Turkey looked so casual and comfortable, it made him relatable to everyday citizens and it made what he was doing appear mainstream, attainable, and accessible to all.