In 2019-20, the Wildlife Management Institute worked with state partners from Arizona Game and Fish Department, the Kentucky Department of Fish and Wildlife Resources, the Nebraska Game and Parks Commission, the Tennessee Wildlife Resources Agency, the Virginia Department of Wildlife Resources, and the Wisconsin Department of Natural Resources to secure one of the multistate conservation grants awarded annually by the Association of Fish and Wildlife Agencies. The purpose of that ~$150,000, one-year grant was to develop short-form recruitment videos designed for multiple social media platforms with Millennials and Generation Z as their primary targets. Although the emergence of COVID-19 in late 2019 caused unavoidable delays in completing this project, it is now in its final stages of completion.