How does a state agency concerned about the future engage youth and young adults? If you’re the Missouri Department of Conservation (MDC) and the Nevada Department of Wildlife (NDOW), you connect with MOJO Ad, a student-staffed advertising agency in the School of Journalism at the University of Missouri. MOJO Ad specializes in all things young. Last Fall, three teams of students with diverse backgrounds reviewed MDC and NDOW programs and conducted surveys of people’s attitudes, behaviors, and beliefs. Results of the survey revealed that youth and young adults (YAYAs) are significantly different from older Americans, including Millennials and Generation X. YAYA individuals have lower trust in the media to provide honest news and less faith in governments to address social and environmental issues. Nevertheless, YAYAs have deep, personal commitments to improving the future through collaborative action. Armed with this information, each of the three teams developed an outreach campaign designed to show YAYA individuals the importance of conservation and ways to connect with MDC and NDOW.